In this video by Maya, a design consultancy and communication technology firm, there is a wonderful explanation describing the complexity of communicating information and how difficult it can be to tame it. The job of a designer is to get to the essence of information so that it can bridge the gap between you and your audience members. This often creates a need that we often find hard to achieve: specificity. But pay attention to what your designer is telling you, because as a professional communicator, he should be able to craft the message based on the core ideas that you may not have even noticed.