This month’s First Watch brings you Typographer and Graphic Designer Erik Spiekermann. He’s been making the rounds online at the time of this writing, but goes back to that essence of communication. If I ever get up the nerve to redesign governments forms there could be a good market there… and if you use this idea all I ask for is a finder’s fee of 5%.
Every month on the first new videos are posted here covering graphics arts. Please share any videos you may have.
Copyright 2014 © Robert C. Olson
In this video by Maya, a design consultancy and communication technology firm, there is a wonderful explanation describing the complexity of communicating information and how difficult it can be to tame it. The job of a designer is to get to the essence of information so that it can bridge the gap between you and your audience members. This often creates a need that we often find hard to achieve: specificity. But pay attention to what your designer is telling you, because as a professional communicator, he should be able to craft the message based on the core ideas that you may not have even noticed.