I’m not even going to try and compete with Star Wars 7 this week. Forget about it. This has been one of the biggest marketing blow outs ever created and the hype alone will destroy people’s fun because nothing will compare to the level of excitement that people are expecting.
For the next couple of weeks I will be living in a dark hole under the earth trying to avoid all possible human contact because I don’t want to know a single thing.
I haven’t seen the ads – and I don’t want to. I want no expectations because the more hyped a movie is the worse the opinion will be. And I predict that there will be a huge disappointment from all of the boners that are erecting at this very moment.
I will be watching this behemoth of a marketing campaign despite my repulsion of Disney’s money hoarding soullessness, because it is Star Wars after all, but not until well after the geeks have had their nerd-gasms.
Don’t talk to me until after Christmas.