Velocity-raptor Faux Beer

Dino-Beer Faux Branding

Illustration

Velocity-raptor Faux Beer

This week Jurassic World launches and I’m going to see it tonight! However, I’ve been sitting on an idea for a while now that fits perfectly into the dino-frenzy you’re about to experience: dinosaur themed beers!

With microbreweries spreading like a delicious plague it occurs to me that no one has yet melded the perfect coupling of dinosaurs and beer (my idea first muthaf***ers). Therefore my wife and I came up with a list of fake beers and today I’m releasing the first of three poster designs I hope to complete this month and get into printing soon.

First up is “Velocityraptor”: with specialty beers on the rise you may have come across the term “velocity” which loosely translates into a blend of stouts, but can sometimes come in strong IPA format – which is very popular in today’s market.

Stouts being among my favorite styles of beer this one had to be a part of the trio and when I walk out of the theaters tonight and tap into a stout I will be thinking about how sweet that Thunder Lizard Beer would taste.

This is my first attempt at a 100% hand drawn image where I even developed my own typeface. While I did straighten out my grade school lines via technology everything was born from the sexy love-making that my hand and tablet made for this design. Inspired by Aaron Horkey’s and Key Taylor’s far superior talents this mutant afterbirth of a tribute to their skill demonstrates both how hard it is to mimic their talents when you are a hack like me and how many hours go in to the detail for such intricate images.

For a useless glue-sniffer like me – I’m guessing it took 100+ hours to get to this point. Stronger artists can do better work in about 120 hours, but I’m working on it, already seeing a big improvement from previous works.

Two more rad designs on the way and I hope to start printing before July. If you are interested in getting a print, let me know and I can start pre-sales on my Etsy site.

Be sure to stay tuned to Facebook and Twitter for updates on the printing.

Oh and let me know what you think!

Aspiration

Creativity

What the great and mighty do is inspire us to reach for their heights. I don’t know Moller or Bryce, but their kind of attention to detail is something that convinces me to try harder. The things that are most impressive take a lot of energy and like Moller says, can be draining, testing your ability to see a project through to the end. The satisfaction from a completed project is immense and I hope that I can build up the endurance achieve the kind of quality that the best make look so easy.