Shit Advice

Online Advice Sucks

Business, Random Thoughts

For a couple of years now I’ve been chipping away at creating a business with some minor success. Although I’ve never… let’s say allowed myself to become fully independent, it’s partially the fault of crappy internet advice. When I was getting started my initial thinking was, “I can Google anything and learn.” Now I know better.

Used to be that I would absorb everything that people wrote about freelancing and graphic design. Online advice was useful for telling me that I needed a formal agreement and that I should have a process and tons of other 101-type shit. Yet when it came to delving deeper into subjects there was either no information to be found or it was hidden behind a paywall. More and more I found myself becoming distanced from what people said.

Everything that I was coming across was built on the clique-ish idea that you can build off of your previous career and attend magical conferences for hundreds if not thousands of dollars. To me it was like the rich elite telling me how great and easy their life was and that anyone could achieve this lifestyle if they just copied their model of living, morals, and philosophies.

My needs, hopes, and dreams are completely different from that. In a way I feel like the working class of the design world and the closest thing that I can call My Tribe are people taking cues from DIY and Punk aesthetics that have created their own space. I’ve found inspiration from others who have bucked the system and found their own path which I am now starting to take control of and develop in my life.

But it’s taken a long time because I put my faith in people who probably have something to offer for a certain group, just not for me. Since there is so much shitty advice in the world for people like me I feel like I should offer a tip to people who maybe feel some sympathy pains,

Finding your own way is hard because no one else has done it and no one else can tell you how to do it. Stay the course. Follow the things that interest you and you will find people like you and work that fits your personality.

That’s it. That’s all I have to offer. I’m not saying I’m qualified because I’m still trying to get off the ground myself. However, for people like us I know that all the other advice out there sucks because we are tinkerers, flipping things around, testing, probing, asking questions. This is a constant work in progress that will always create a desire to invest in yourself and your interests. These things will change over time as you develop and get better. And it will get better if you follow the one person who knows you best: yourself.

If you are like me taking the slow road to getting on the self employment train then you probably have the same start up cost concerns. You are probably trying to figure out how the labyrinth of business regulation works and still uncomfortable with your style. All of the “Top Tens”, “Quick Tips”, and “How To” articles suck for people like us because they are not meant for people who have to start with essentially nothing. There really isn’t anything there that applies to us. So when people write about working harder (like this article) and how life is actually tough – it resonates with me, but I don’t see working my side hustle as hard. I see it as enjoyable and challenging. I want more of it. I feel addicted to it and I’m willing to push myself further, not because I have some deep burning passion that I discovered at a seminar, but because I just like drawing.

Life doesn’t have to be hard. There is resistance from time to time and I am happy to bitch about how things are stacked against us. However you and I are still doing our own thing that we probably won’t quit doing. We will figure out what works for us. Customize it. Evolve or get out of the game because it’s not what we thought, but then it morphs into something else since we are not happy with just standing still. The most dangerous thing about reading articles that tell you these life truths is that you can fall into the trap of “I’m not like these people and I probably will never be.” It prevents you from even trying in the first place and the best thing you can do for yourself is to test it out. Just dip your toe in the water and if it sticks go with it. Don’t worry about following the rules or doing things the “right way”. Just do it and figure it out as you go.

When you are building from the ground up – when you don’t really have the resources to jump in – the only way you are really going to learn anyway is by doing it little by little, setting one stone on top of the other. That’s probably the best way too, because now you can learn while you earn. Have people pay for you to hone your skills and talents. Plus with your ass on the line these lessons will stick with you long after you have forgotten stupid, pointless articles like the one you are currently reading.

So the best thing to do is to ignore all that shit that people try to tell you and follow through with you ideas. Make mistakes. Get better. Start with nothing.

Make Your Own Ads More Successful

Feature

As a graphic designer I come across a lot of ads that can – ahem – use some help. While you should always consider hiring a professional designer like me, sometimes you just have to do it yourself. So if you’re going to create your own ad, here are a few quick tips that will help you craft a successful design.

Image

With the new iOS released, Twitter is reminding us that they have a new “Header” feature for your feed. This allows you to upload an image to your landing page that will live at the top of your stream for viewers to see and enjoy. Nice for adding to your branding efforts, but a bit awkward.

Here are some tips for adding your own: you can upload an new image by following this path: Settings (gear symbol)/Design/Header. Twitter says that you should format your image to 1200 pixels by 600 pixels (pretty big; a little more than 16 inches by 8 inches).

Since twitter takes your bio and places it in white text, center aligned, right trough the middle of your image, make sure that you don’t have anything white or light colored in the background. It’s best to use the far left or far right side of the frame. Dark-color backgrounds are best, of course.

Here are some fun ideas.

Feature, Tutorials